Comparison Shopping services provided by Summitrend include:

• Comparison Shopping Strategy: Identify and implement a strategy that is unique to your business needs and overall revenue goals.
• Shopping Site Selection: Match sites to your target audience to achieve higher results. With over 20 popular comparison shopping engines, it is always important to be focused on the engines that best service your customers.
• Product Feed File Generation: Create a single product feed that interfaces with 17 of the most popular shopping comparison sites in the file format required by each platform. We will properly format the feed to insure your products are correctly listed.
• Product Categorization: Optimize how you categorize your products for each shopping engine. Each engine has its own taxonomy making it critically important to customize your product categories per engine.
• Shopping Feed Management: Extend your reach through a single product feed that can be submitted to up to 17 of the most popular comparison shopping sites.
• Tracking & Reporting: Refine the product feed, message content and append any necessary tracking. After a feed is submitted we provide comprehensive analytics reporting to highlight areas to test, target and optimize.
• Optimization of Shopping Engine Channel: Drive performance by leveraging results from paid search and web analytics. Optimize your feed components for optimal performance, including title and description optimization.